Industry Insights: Packaging and Merchandising for Inventors

Outdoor Retailer Attendance UP

At the Winter Market edition of the 2014 Outdoor Retail show, it is estimated that attendance increase 7% year over year.  This includes an 11% rise in the number of stores represented, and 14% in the number of retail buyers.

 “The show was great! Traffic was steady and qualified buyers were probably better than they’ve been even on the last day when it can be a bit of a hodgepodge, I know show management is trying to bring in qualified buyers which we really appreciate.” -Tom Williamson – VP Sales & Marketing at Aventura Clothing.

Outdoor Retailer is widely considered as one of the best trade events for the outdoor products industry, and is held on a semi-annual basis in the form of Summer Market, and Winter Market events.  2014’s Summer Market takes place in Salt Lake City, Utah in August.

The Matthew Kenton Group is a full service product marketing consuting agency serving manufacturers, wholesalers and inventors navigate product development and the retail market.

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